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“Humble” is the new “black.”
About a month ago in a brainstorming session for New York singer, Alexandra Taveras, our team is thinking, “she’s too nice.” A while back, Taveras had the #1 hit on the Latin Billboard charts. With motherhood her priority, though, she’s spent the last ten years backing others - albeit great names like Marc Anthony, Jennifer Lopez and Thalia. Alexandra Taveras has her own long-time fans whom she thinks of as “family” and has even given one of them baby furniture. She can’t resist being a ‘giver’ to community.
In our solo project sessions with Taveras, her manager Jay Bildstein and music coordinator Chris Apostle, we’ve been encouraging the artist to develop more of an ego. Don’t misunderstand, she’s comes with some sass - after all she’s from the Bronx - but we thought a little more ‘diva’ might help her step into her own spotlight.
Until it dawned on us. Egos are passe’...like pastels. “Humble” is the new “black.”
I heard someone say - actually it’s in the bible - “Opposed are the proud and blessed are the humble.” Taveras is just fine without the big ego.
How about a reprieve from the usual chestpuffery?
How about some camaraderie?
In HBO favorite, Entourage, lovable Turtle quips, “A Ferarri? In this economy? People will think you’re a real douche.”
In the times we live in, with businesses and entrepreneurs struggling and with rising rates of homelessness, divorce and suicide...time to get over ourselves.
Same goes for companies and public personalities. How ‘bout a little less, “why we’re so (effing) great,” and a little more “how can we help you?”
Consider these times an opportunity to ease off the bashing and share - and bond - with communities. It'll pay dividends in the not-so long run when, perhaps, you have a vibrant community spreading the word on why you ARE so (effing) great.
Give us your take. How are you applying “humble?"
Posted under Business
This post was written by bridget on August 20, 2009